The emerging market opportunities for fruit vinegar appear to be conducive for the acceptance of convenience food in European and North American region. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on “Global Fruit Vinegar Market Research Report- Forecast to 2023” that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Vinegar is a liquid, consisting of about 5-20% acetic acid, water, and other trace chemicals. Vinegar also comes in various flavors. It is mainly used as a cooking ingredient. It is one of the important types of vinegar. Fruit vinegars are made from various fruits. It comes in various flavors such as apple, blackcurrant, raspberry, quince, and tomato. The demand of the fruit vinegar is increasing widely due to its various nutritional benefits. The demand of the fruit vinegar is anticipated to be driven by the various factors.
One of the factors responsible for increasing growth of fruit vinegar is introduction of new products. Consumers are also inclined to use new products. One of the recent trends observed is getting momentum in the global fruit vinegar market is natural fruit vinegar. Manufacturers are emphasizing to launch natural products due to the increasing awareness of the adverse effects of chemical preservatives. Apart from this, fruit vinegar is increasingly used in sauces & dressings which in turn will escalate the sales of fruit vinegar during the forecast period of 2017-2023.
Fruit vinegar also finds application in the cosmetic & personal care sector due to the presence of high amount of vitamin D is that prevents the cell aging and strengthens the body immunity. Fruit vinegar also offers anti-glycemic properties to diminish blood sugar levels. Presence of acetic acid content helps in minimizing blood sugar by averting the complete digestion of complex carbohydrates. All these factors are anticipated to enhance the sales of fruit vinegar during the forecast period of 2017-2023.
Key manufacturers are focusing to enhance its brand name by arranging various promotional activities. The companies are participating actively in various social media promotions, events and interaction with the consumers. The manufacturers have demonstrated their new product offerings in various events & exhibitions to attract the new customers. By this strategy the product of the company will be popular among the consumers which will aid to increase the overall profitability of the company.
Moreover, the key players are emphasizing in the research & development process in order to introduce new product to extend their product line. Also, key players are introducing new fruit vinegar in different flavors to increase the volume sales and also to increase the overall revenue of the company.
In addition, the manufacturers focus on effective packaging design has a positive impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image.
The key players profiled in fruit vinegar are Bragg Live Food Products, Inc. (U.S.), Fleischmann’s Vinegar Company, Inc. (U.S.), Vitacost, Inc. (U.S.), Australian Vinegar, Inc. (Australia), Mizkan Group (Japan), Acetificio Marcello De Nigris (U.K.), ACETUM SRL (Italy)
Global Fruit Vinegar market has been divided into source, form, application, distribution channel, and Region
On the Basis of source: Berries, Citrus Fruits, Drupes, Melons, Pomes, and Tropical Fruits
On the Basis of form: Liquid & Gel
On the Basis of application: Food, Beverages, Cosmetic & Personal Care and others
On the Basis of distribution channel: Store Based & Non Store Based
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
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The global fruit vinegar market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among all the region, Asia Pacific region is estimated to retain its dominance throughout the forecast period of 2017-2023. China is the major country in Asia Pacific which is accounting for approximately 35% market proportion in the year of 2017 and it is expected to retain its dominance throughout the forecast period of 2017-2023. This is attributed by the increasing awareness of the healthy food habits and increasing disposable income of the consumers.
Also, various innovative vinegars launched by the key manufacturers in the Asia Pacific countries are anticipated to intensify the sales of fruit vinegar market in the upcoming decade. Europe is also considered to be one of the attractive regions among the fruit vinegar manufacturers. Europe is also projected to witness impressive growth during the forecast period of 2017-2023. Among the European countries, Germany is estimated to hold significant market share in the year of 2017 and it is expected to continue throughout the forecast period of 2017-2023.
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